Saatchi's and BBH are client favourites

22 MAR 2010

There are plenty of awards judged by creatives, but which ad agencies do clients rate? A new survey puts Team Saatchi, Saatchi & Saatchi and BBH at the top of the list

The Agency Reputation Survey conducted a YouGov poll of 340 of the top-spending marketers in the UK on behalf of Pitch, a new website from the publishers of Marketing Week (and also CR) that aims to bring together marketeers and ad agencies.

Respondents rated agencies on creativity, value for money, account management, marketing strategy and digital ability. Saatchi & Saatchi and its Team Saatchi off-shoot share top spot in the survey, perhaps reflecting the impact of ECD Kate Stanners, one of the few women in such a senior creative post, but also perhaps an illustration of the enduring impact of the Saatchi name.