Team Saatchi wins Continental Airlines Ad and Digital Account Against Publicis

18 NOV 2008

In a three-way pitch against Publicis and the incumbent, Souk Communications, Team Saatchi (part of the SSF Group) has been awarded the £2.5m advertising account for Continental Airlines in the UK. 

The agency, working directly with Kaplan Thaler New York (also part of the Publicis Groupe) and Continental Airlines, based in Houston, will develop both offline and online communication that drives a unique and differentiated position for Continental Airlines in the UK market, to continue to capitalise on the route opportunities that the Open Skies deal now offers.

Team Saatchi will be focusing on understanding what is important to the UK business traveller and ensure the communication and activity from Continental Airlines not only delivers to the strong customer-focus of the airlines’ “Work Hard. Fly Right’ global campaign, but to create work which not only talks in a tone true to the American heritage of the Continental brand but importantly to the heart of the UK business traveller.

Laetitia Rennie, Director of Client Services at Team Saatchi, said: “We are ecstatic to be working with Continental Airlines.  There is a real opportunity, especially in the current climate, to be able to take a philosophy that a brand like Continental Airlines is built upon and make it a part of the UK business traveller’s currency.  It’s very exciting to be working with a Client with shared goals and ambitions”.