Drive sales of the iconic Olympus PEN camera during its 50 year anniversary

Objective:  Create awareness of the PEN’s unique camera technology with a view to this becoming the industry benchmark of the future

Challenge:  The market is overflowing with wannabe photographers who are transfixed with a point and shoot mentality. This is largely driven by consumer education, product choice, price and the point and shoot obsession

Creative Solution:  We have developed a beautifully shot campaign that will stand-out within the category – featuring Kevin Spacey, we communicate the emotional benefits of the PEN camera through a series of executions that convey the real insight of individuals not wanting to conform to the stereotype of being a tourist

Media:  TV, Print & Web

Results: Sold out within first week of campaign launch, and had to order more stock from Japan.