Promoting a global organisation that works with communities in Africa to address some of the most pressing issues facing humanity, such as lack of clean drinking water, HIV, nutrition and sanitation.

Objective: To raise One's profile as much as possible and get consumers to make the right choice.

Challenge: To deliver exceptional results for limited spend, whilst increasing awareness of One branded products and enabling One to make an even bigger difference for those that need it most.

Creative Solution: Team Saatchi developed a campaign which tells The Story of One-ness; the idea that doing one good thing leads to another and another and another. A communications strategy which utilises domestic purchases of consumers' every day needs as their model of funding projects in Africa where the need is the greatest.   

Media: Brought to life in TV, print, digital, radio, in-store and in-flight channels. The first round of TV and radio is set to launch in the UK in April, in conjunction with a viral seeding of film content, using comedian Ed Byrne as the voice over.