Team Saatchi and Saatchi & Saatchi X join leading Media Consortium to land multi-million pound creative account for brand new TV Game, BingoLotto
24 JUN 2009
A consortium of leading media consultancies have won a four-way competitive pitch for the £8million launch and ongoing marketing communications account for BingoLotto, a brand new live TV Game.
Team Saatchi and Saatchi & Saatchi X, PR Agency PHA Media, Media Planning Agency Experience Communications and Digital Creative Agency Acknowledgement will be working together to develop a fully integrated multimedia campaign that will reach the consumer at every touchpoint.
BingoLotto, owned by Swedish company IGS, is a brand new lottery that is a mix of lottery, bingo games and entertainment. Players simply buy a £2 Gamecard from a nationwide retailer and then watch the live interactive TV Game to play along and win prizes. There are more than 15 opportunities to win per card.
BingoLotto differentiates itself from its competitors in the bingo market by giving at least 20% from the sale of each Gamecard to charities and grassroots sports and youth organisations in the UK.
With UK good charities already feeling the effect of the ‘credit crunch’, BingoLotto is hoping to ‘plug the gap’ of the funding shortfall in the UK, by giving at least 20% of all Gamecard sales to good causes” Fiona Hortopp, Marketing Director, BingoLotto
Each TV Game will be televised on Virgin1. As people increasingly stay in, this TV Game is about giving people something to look forward to, with a high chance of winning and lots of fun.
The campaign will launch this summer.
Team Saatchi and Saatchi & Saatchi X
“We are thrilled to be appointed. This is a truly innovative business model and we are confident in it being successful in the UK” says Sophie Hooper, Managing Director of Team Saatchi.
“In fact, the SSF Group is so committed to BingoLotto, that we are working on a unique fee and equity stakeholder deal and so will be sharing in the success of the game. This is a fantastic opportunity to be a part of something that will not only inject some much needed fun into people’s lives, but that will also make a real difference to those who need it most in the UK today,” she adds.
Anthony Hopper, Managing Director of Saatchi & Saatchi X, commented “This is going to be an exciting launch. We have a great product, a fun brand and a brilliant team to bring them to life. With so much to talk about, we’ve had to do a lot research with both consumers and shoppers to ensure we’re communicating the right message, at the right place and at the right time.”
“Team Saatchi and Saatchi & Saatchi X really got under the skin of the BingoLotto brand and produced an impressive pitch which takes our brand to a new level. With Team Saatchi’s entrepreneurial approach to the creative and S&S X’s firm understanding of the retail market, we believe that together they are a truly unique offering.” Fiona Hortopp, Marketing Director, BingoLotto
