Team Saatchi Launches Social Networking Site with a Difference
24 JUN 2009
A new wave social networking site, foom.com, will be launched in
mid-June, by Team Saatchi. Aimed at the same 18-35 target demographic
as Facebook and Myspace, the site is focused on flirting rather than
dating or keeping up with friends.
After winning a competitive
pitch, Team Saatchi worked in collaboration with Moneysupermarket’s
“Making Millionaires” scheme – a competition with a £1 million prize
for the best idea – to bring Foom together. Over a six month period,
the agency has been responsible for the development of the site’s brand
positioning, design and technical usability.
Designed to be easy
to use and navigate, the site offers a form of flirty online
socialising that’s intrinsically linked to physical locations. Users
register locations such as their office, favourite bar or local pub.
Then, directing themselves via an avatar (their foombot or ‘foomie’),
they are able to find – and flirt with – other Foomies, online and,
crucially, in real life.
Sophie Hooper, managing director of
Team Saatchi, said: “Facebook has had a massive impact around the world
but, inevitably, people have started getting bored with reading updates
on what their mates are doing every minute of the day. Foom takes the
idea of what a social networking site can be a step further. It’s fun,
flirty, light-hearted and, crucially, highly addictive.”
In the
next few months, Team Saatchi will be working in association with
Beatwax in a nation-wide marketing campaign, to promote the launch of
Foom.
